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Situ Watch Factory stands as a beacon of horological excellence, blending centuries-old craftsmanship with modern innovation. Founded in the Swiss Jura mountains and now headquartered in Geneva, we've spent decades perfecting the art of watchmaking, creating timepieces that transcend generations.
Each Situ watch is a testament to our uncompromising standards, with every component meticulously crafted and assembled by master watchmakers who share our passion for precision and beauty.
Years of Excellence
Industry Awards
Master Craftsmen
Founded by master watchmaker Henri Situ in La Chaux-de-Fonds, Switzerland. Started as a small workshop specializing in bespoke timepieces.
Launched our debut collection "Heritage" featuring manually wound mechanical movements, establishing our signature design language.
Opened flagship boutiques in Geneva, Tokyo, and New York. Received Swiss Official Chronometer Testing Institute certification.
Introduced our first in-house manufactured caliber S-01, featuring a revolutionary double-barrel power reserve system.
Committed to carbon-neutral operations and launched our Eco-Luxury line featuring recycled precious metals.
Each watch receives over 200 hours of meticulous handcrafting by our master artisans, ensuring unparalleled quality and attention to detail.
We've implemented a zero-waste manufacturing process and ethically source all materials from responsible suppliers.
Our R&D department files an average of 12 patents annually, pushing the boundaries of horological technology.